Call of Duty annual formula won't work for all games franchises - producer
The annual Call of Duty release is a formula that's worked well for publisher Activision, but it's a direction other publishers are trying and failing with, according to Call of Duty: Ghosts executive producer Mark Rubin.
Speaking with Metro, Rubin said the Call of Duty annual formula worked well for Activision in the same way another direction worked for Rockstar Games and its titles.
“There are companies out there who have been copying that formula – won’t name ‘em because you already know exactly who they are -- but it doesn't necessarily work for them," he said. Let's assumed he's talking about Assassin's Creed and the Arkham series.
"And Rockstar, and also games like Skyrim, they have a different formula that does work for them. Neither formula is better than another but studios, actually publishers really, need to figure out that the Call Of Duty formula doesn't work for everyone,” Ruben said.
But will the "COD formula" work forever?
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